Prismik is a solution tailored specifically to the news industry. It’s not a general consumer app – it’s made for journalists, editors, and media publishers in a B2B context . In particular, Prismik benefits:

• Reporters and Data Journalists: who want to easily incorporate charts or infographics into their articles. With Prismik, a journalist on deadline can generate a ready-to-publish chart in minutes to illustrate their story, without waiting on a designer.

• Editors and Content Managers: who need consistent, on-brand visuals across the newsroom’s output. Prismik ensures that graphics match the publication’s style guidelines, allowing editors to maintain quality and brand identity while speeding up production.

• News Publishers & Digital Media Organizations: as a whole, especially those looking to scale up data-driven content. Because Prismik is offered as a B2B platform built for scalability , entire newsroom teams can leverage it to produce more engaging content without hiring large design or data teams.

• Audience Engagement Teams: who seek to attract and retain readers with compelling visuals. As one data journalism leader noted, infographics act as “micro-stories” that are powerful on social media for attracting new, younger audiences . Prismik makes producing these shareable data visuals fast and straightforward.

In short, Prismik is for any newsroom professional aiming to enhance storytelling with data. The company’s mission revolves around “rebuilding the news industry” for the digital age , so everything about Prismik is built with publishers’ needs in mind.