Aug 25, 2025
What is Prismik? Data Journalism Platform for Newsrooms
Prismik is a data storytelling platform for newsrooms. It lets journalists create branded visualizations in minutes, no designers or data scientists needed.
Prismik is a B2B data journalism platform that automates the creation of infographics for newsrooms . It allows journalists to produce branded data visualizations in minutes, without the need for graphic designers or data scientists.
What is Prismik?
Prismik provides “Automatic Infographics for your News” – in other words, it automates the production of data-driven charts and graphics for journalism . It’s designed to be as fast and intuitive as the ideas of journalists, with a focus on brand-specific data stories and enterprise scalability . Key features of Prismik include:
Visualise+ – an easy-to-use tool to create custom visualizations that match the publisher’s branding . Journalists can generate charts and infographics quickly (in minutes, not hours) with no coding or design expertise required.
Data+ (Prismik Intelligence) – a curated data service that gives access to multiple trusted data providers from one source . This provides instant context for stories, so reporters don’t need to manually gather or process data.
Trends+ – an upcoming module to help discover meaningful topics worth writing about , allowing newsrooms to spot emerging story trends.
Overall, Prismik is built for newsroom needs: it’s a business-to-business platform tailored to publishers and media organizations. By bringing data journalism to journalists’ fingertips, Prismik enables content teams to tell data-rich stories easily and scale their visual storytelling across their publications.